On the opening day, Cool Up hosted a panel discussion titled “Sustainable Comfort: Environmentally Friendly Cooling in MENA Hotels and Hospitality.” The session featured contributions from Dr. Mohammed Bayoumi (UNDP), Dr. Ezzat Lewis (National Ozone Unit), Dr. Norhan Eldallal (IDG), and Sara Ewida (UNDP Egypt).

The session began with an introduction to the Cool Up programme, highlighting its multi-level, multi-sectoral approach, key achievements, and ongoing activities in Egypt. Panellists explored the current state of the hospitality sector in the MENA region and discussed how hotels can adopt sustainable cooling practices through practical adjustments to existing systems.

Speakers emphasized how these solutions align with Cool Up’s four-pillar approach—policy, technology, finance, and capacity building—and how an integrated strategy can help hotels achieve greater energy efficiency, reduce emissions, and enhance guest comfort.

The session brought together a diverse group of participants, including hospitality stakeholders from Sharm El Sheikh, cooling technology manufacturers, and academics. This gathering provided an important opportunity to exchange experiences, strengthen collaborations, and build momentum for advancing climate-friendly solutions in the tourism sector.